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DESIGNin’NATURE

Exhibition design in the Triennale Design Museum
2010  |  Milan  |  Italy

Project: Giancarlo Zema Design Group
Client: Triennale di Milano / Avanzini Group
Consultants: DuPont + Domino LED
Status: Completed

DESIGNin’NATURE, the attractive exhibition promoted by Avanzini Group Distibutor of Quality, will put on show Giancarlo Zema’s bright creations capturing the space and giving rise to a spring of emotions. The Avanzini’s continuous research for new and unsual material solutions in architecture and design, perfectly matches with Zema’s design instinct: with his sinuous pencil stroke, Zema is able to convert apparently rigid materials into sculptural works of art. A space full of energy, stimulated by primitive elements, exhibits an avant-garde style putting together both Nature and human being in a respectful cohabitation. A warm grassy carpet welcomes you in a sensory dimension; fresh white surfaces unfold revealing petals made of different materials and colours. Realized in DuPont™ Corian®, they witness the organic unity of Nature as a sinuous elegant corolla. Natural materials cover each petal giving magical effects: from the attracting games of transparency and brightness of the backlite wood and the translucent concrete to the elegant finishing of the stained glass; from the preciosity of the luxurious metal to the gold and silver lightness of the eco-plastic. Providing the backdrop, the flexuous waves of a big leaf that shows all its bright green reflections. Like in a mutant living nature, fashinating creatures all designed by Giancarlo Zema, grow with their unmistakable organic shapes: the sinuous Leaf Collection in DuPont™ Corian® and the luminous magic forest of the Bright Woods Collection, for Avanzini Group, able to inspire unique and surprising atmospheres; the Ring Collection, table chair and stool with their object-holder holes, for Giovannetti, that sprout like mushrooms; the Pressure Collection, two tone porcelain glasses and bottle-holder for Bosa; and finally the coloured fishes of the Fish radiator for Runtal and the Shark handle for Ghidini, that freely swim in their blue sea.

Related publications   |   Display Design 2011   |   Artistic Space 2010   |   Dizajn Technologie 2010

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