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June 2014

Petals by Giancarlo Zema |  Exhibition Stand
5 June 2014  |  Materia Applicata Showroom  |  Rome  |  Italy

The attractive exhibition stand Petals designed by Giancarlo Zema, placed in Rome in the magic and elegant space of the Materia Applicata Showroom. A warm grassy carpet welcomes you in a sensory dimension; fresh white surfaces unfold revealing petals made of different materials and colours. Realized in DuPont™ Corian®, they witness the organic unity of Nature as a sinuous elegant corolla. Natural materials cover each petal giving magical effects: from the attracting games of transparency and brightness of the backlite wood and the translucent concrete to the elegant finishing of the stained glass; from the preciosity of the luxurious metal to the gold and silver lightness of the eco-plastic. Like in a mutant living nature, fashinating creatures all designed by Giancarlo Zema, grow with their unmistakable organic shapes: the sinuous Leaf Collection in DuPont™ Corian® and the luminous magic forest of the Bright Woods Collection, for Materiali Innovativi firm, able to inspire unique and surprising atmospheres; the Ring Collection, table chair and stool with their object-holder holes, for Giovannetti firm, that sprout like mushrooms.

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