26 February - 25 May 2010 Triennale Design Museum | Milan | DESIGNin’NATURE Exhibition by Giancarlo Zema

DESIGNin’NATURE, the attractive exhibition promoted by Avanzini Group Distibutor of Quality, will put on show Giancarlo Zema’s bright creations capturing the space and giving rise to a spring of emotions. The Avanzini’s continuous research for new and unsual material solutions in architecture and design, perfectly matches with Zema’s design instinct: with his sinuous pencil stroke, Zema is able to convert apparently rigid materials into sculptural works of art. A space full of energy, stimulated by primitive elements, exhibits an avant-garde style putting together both Nature and human being in a respectful cohabitation. A warm grassy carpet welcomes you in a sensory dimension; fresh white surfaces unfold revealing petals made of different materials and colours. Realized in DuPont™ Corian®, they witness the organic unity of Nature as a sinuous elegant corolla. Natural materials cover each petal giving magical effects: from the attracting games of transparency and brightness of the backlite wood and the translucent concrete to the elegant finishing of the stained glass; from the preciosity of the luxurious metal to the gold and silver lightness of the eco-plastic. Providing the backdrop, the flexuous waves of a big leaf that shows all its bright green reflections. Like in a mutant living nature, fashinating creatures all designed by Giancarlo Zema, grow with their unmistakable organic shapes: the sinuous Leaf Collection in DuPont™ Corian® and the luminous magic forest of the Bright Woods Collection, for Avanzini Group, able to inspire unique and surprising atmospheres; the Ring Collection, table chair and stool with their object-holder holes, for Giovannetti, that sprout like mushrooms; the Pressure Collection, two tone porcelain glasses and bottle-holder for Bosa; and finally the coloured fishes of the Fish radiator for Runtal and the Shark handle for Ghidini, that freely swim in their blue sea.